In what is surely one of the most confusingly written paragraphs ever put to paper in any language, Socrates in Phaedrus states “Since the nature of speech is in fact to direct the soul, whoever intends to be a rhetorician must know how many kinds of soul there are. Their number is so-and-so many; each is of such-and-such a sort; hence some people have such-and-such a character and others have such-and-such. Those distinctions established, there are, in turn, so-and-so many kinds of speech, each of such-and-such a sort. People of such-and-such a character are easy to persuade by speeches of such-and-such a sort in connection with such-and-such an issue for this particular reason, while people of such-and-such another sort are difficult to persuade for those particular reasons.” While reading that paragraph in it’s entirety ranks somewhere between climbing Everest and giving birth to triplets on a scale of difficulty, the meaning is actually quite simple, namely, know your audience.
Once the meaning of the paragraph is extracted from the veritable sea of such-and-suchs and so-and-sos, it can be seen that Socrates is actually making a decent point. He is simply stating that certain people respond best to certain types of speeches, and that a necessary skill for an adept speaker is to be able to identify the best type of speech for convincing or affecting their audience. Socrates’ brings this up for several reasons, the first being that he and Phaedrus are discussing the nature of rhetoric and trying to define what makes a good or skilled rhetorician. Secondly, Socrates will reference the tendency of a speaker to speak differently to different audiences later in Phaedrus, when he states his complaints with speaking and speakers. He states that speakers often deceive their audiences and that a skilled speaker can convince an audience of anything they wish for them to believe.
On Socrates’ point that knowing one’s audience is essential to the art of public speaking I concur wholeheartedly. Being able to identify and speak to specific aspects of an audience member’s sympathies or beliefs is essential when stating an opinion. This can commonly be seen in everyday, especially in politics, where, for example, politicians may speak to an audience about their fears, be it immigrants, other religions, gun violence or control, abortion, or any other controversial issue. Using an audience’s pre-held notions as a jumping off point for garnering support is par for the course in modern political speeches and debates. Another example, one that I have more personal experience with, is in debating. Debaters would often identify types of judges and change their speeches accordingly, even advising their teammates about specific judges. For example, “lay judges” were amature judges with less understanding about debates, and we would “dumb down” our speeches accordingly. On the other hand, judges from the UAA debate team would make us try harder and concentrate more on our wording and the complexity of our arguments. I even heard stories of the dreaded “Hippie Judge” from other debaters. Identifying the audience to which one is speaking and altering one’s speech accordingly is an essential skill for any aspiring speaker, exactly as Socrates asserts.
While I do feel that Socrates is correct in saying that knowing and speaking to one’s audience is an important skill and one that is frequently used by speakers, I would also argue that a true master speaker and speechwriter would be able to deliver an effective and convincing speech to any audience. Being able to adapt a speech to fit multiple audiences on the fly would be the mark of a real expert public speaker, even more so than knowing how to identify and speak to your audience beforehand. Additionally, being able to construct a speech that is effective to any audience, without prior knowledge, is an indication of brilliant speech writing.
I also find myself agreeing with Socrates’ eventual assertion that speeches can be used to deceive and trick people, and sway the public opinion in whichever way the speaker wants it to go, especially when the speaker knows how to properly speak to his or her audience. This is another phenomenon that is very common in politics, and is frequently coupled with the speaking tactic of speaking to a specific audience, as covered earlier. Manipulating the public’s fears and wants and associating them with one’s particular beliefs or agenda is a common and effective political strategy. This technique is used very often in American politics, over issues such as immigration and foreign policy, and is most commonly seen during election seasons, as candidates try to skew public perception of issues in their favor using speeches and debates. It seem as though politicians and their methods may not have changed much since the times of the ancient greeks.
While speakers certainly can deceive and outright lie to listeners, to the listener’s credit, anyone who thinks critically, considers other perspectives, and researches information on their own, a listener can see through a politician’s deception. The speaker must count on the listeners to trust him or her in order for their trick to work, and when that trust is eroded, their speaking career can be over. While this was no easy feat in the time of Socrates, modern day listeners can protect themselves from these kinds of manipulations easily, especially since the advent of the internet age. Any major speech made today is analyzed and fact checked and picked apart as soon as the words are uttered, often before the speech is even over. These findings are spread around the world and made available to the public in a way that was never possible before. For the first time in history, it may be possible to overcome the efforts of speakers and put the power firmly back into the hands of the listeners, and could make Socrates’ fears unfounded. It would be interesting to see what his opinion on the state of public speaking and rhetoric in this age where we are inundated in information at all times.